Data Intelligence
Consumer Products: Building a Competitive Edge with Data Science
Christophe Burtin, Romain Aeberhardt, Igor Chaine, Mathieu Daude Lagrave, Matthieu Winisdoerffer
As new means of collecting and using data accelerate, consumer goods companies have access to a rich and multiplying asset base, especially influenced by new technologies. But today, this asset remains mostly in the hands of the distributors :
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An asset to exploit: multiple applications that generate value quickly;
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An asset to capture : capitalization on social networks, creation of a B2C channel, partnerships with distributors, customer surveys
Kéa Group, in partnership with Veltys, combines a unique approach to business transformation (strategic, organizational, technological, cultural) and recognized expertise in data intelligence and economic theory to assist its clients in their data strategy projects at all levels.
3 approaches to develop a data strategy based on points of application:
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Carry out a rapid data diagnosis to identify and prioritize potential application points.
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Activate a first application in a logic of rapid return on investment
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Structure the company's data sector by working on the ambition and its operational declination (organization, tools, use cases).
Learn more about our approach
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